Topicals, the creator of Gen Z-targeted skincare for flare-ups, recently introduced its first permanent moisturizer and the all-new Like Butter Moisturizer represents a consolidation and reformulation of the Like Butter Mask. "As with every Topicals product, we are always optimizing formulas based on new scientific information and customer reviews," Topicals founder Olamide Olowe said in a press release, "With a cold winter still in full swing and eczema flare-ups on the rise, we thought now was the perfect time to unveil the new Like Butter Moisturizer."
The Like Butter Moisturizer is formulated with 1% colloidal oatmeal, green tea, turmeric, rhubarb and ginseng. The effective, science-backed formula soothes and supports extreme dryness and eczema-prone skin, and with continued use (two to four weeks) consumers will see redness and dry patches reduced.
Soothing Science-Backed Moisturizers
The Like Butter Moisturizer Soothes Chronically Dry Skin
Trend Themes
1. Science-backed Skincare - There is an opportunity for the skincare industry to invest more in research-backed formulations to address consumer demand for effective, non-toxic, and sustainable products.
2. Gen Z-targeted Skincare - Brands can tap into the Gen Z market by creating skincare lines that cater to their unique concerns and preferences, such as inclusivity, diversity, and transparency.
3. Consolidation and Reformulation - The skincare industry can explore opportunities to consolidate and reformulate products to optimize their formulas based on new scientific information and customer feedback, thus providing more effective solutions to their target audience.
Industry Implications
1. Skincare - The skincare industry can benefit from the growing demand for science-backed, Gen Z-targeted, non-toxic, and sustainable skincare products, opening up multiple opportunities for innovation and growth.
2. Health and Wellness - The health and wellness industry can tap into the trend of using natural, science-backed ingredients to address various skin conditions and promote overall skin health, creating new products and services that cater to this growing market.
3. Beauty and Personal Care - The beauty and personal care industry can explore opportunities to consolidate and reformulate products, like moisturizers, to optimize their formulations based on new scientific information and customer feedback, providing more effective and sustainable solutions to their target market.