Amazing Japanese artist and photographer Hiroshi Sugimoto is the man behind these high voltage photos. Without fear, Sugimoto casts up to 400,000 volts of electricity through film via a Van de Graaf generator. The resulting images display erratic trails not unlike those found in nature.
Hiroshi Sugimoto has a passion for unseen phenomena, and in this, his latest creation 'The Lightning Fields' we can confirm that his passion sparks the imagination.
Implications - Consumers are attracted to products that feature some sort of entertaining element. Items that contain an aspect of whimsy are appealing to those who want to forget their responsibilities for a moment. Companies trying to increase their appeal could focus on this.
High Voltage Film
The Lightning Fields Spark the Imagination
Trend Themes
1. Entertaining Products - Companies could focus on creating products that feature entertaining elements to increase their appeal.
2. Whimsical Items - Items that contain an aspect of whimsy are appealing to consumers who want to forget their responsibilities.
3. Unseen Phenomena - Consumers are interested in experiences or products that showcase unseen phenomena.
Industry Implications
1. Photography - There is an opportunity for photography companies to explore new techniques or effects inspired by Hiroshi Sugimoto's high voltage film.
2. Entertainment - The entertainment industry could incorporate elements of whimsy into their products or experiences to attract consumers seeking an escape from responsibilities.
3. Technology - Technological advancements could be made to create devices or gadgets that visualize unseen phenomena, providing unique experiences for consumers.