Cole Haan opened an innovative footwear and lifestyle concept shop that supports the Westfield Valley Fair shopping mall’s vision for the future of retail. Cole Haan's GRANDSHØP is a tech-fueled concept space that appeals to young, urban professionals with NFC technology that encourages visitors to use mobile devices to tap and access more product information, details about sizes in stock or even arrange purchases and shipping.
The 940-square-foot concept store boasts a flexible, modular design that’s full of footwear, outerwear, bags and accessories that appeal to Silicon Valley professionals who are passionate about doing things differently. This includes the ØriginalGrand Ultra collection of men’s dress footwear, which boasts next-level technology for an instant and ultra-comfortable fit.
NFC-Enabled Lifestyle Shops
Cole Haan's Lifestyle Concept Shop Supports Consumers with NFC Tech
Trend Themes
1. NFC Technology for Retail - Integrating NFC technology into retail stores can provide consumers with a more immersive and interactive shopping experience.
2. Modular Retail Design - Flexible and modular retail store design can enhance the visual appeal and customer experience while also optimizing the use of retail space.
3. Tech-fueled Concept Spaces - Retailers can create unique retail concepts by integrating technology, such as NFC, to enhance the customer experience.
Industry Implications
1. Fashion Retail - The fashion industry can benefit from NFC technology and modular retail design to enhance customer engagement and increase sales.
2. Consumer Electronics - Consumer electronics stores can utilize NFC technology to provide customers with an interactive and personalized experience while shopping for electronics.
3. Luxury Retail - Luxury retail brands can utilize technology like NFC to differentiate their customer experience and appeal to tech-savvy consumers.