Prior to Coachella and the many other music festivals that are set to fill the spring and summer, Too Faced released a range of colorful products that are ideal to sport at such events, including its 'Life's a Festival' eyeshadow palette.
The palette is currently available from the Too Faced website, as well as from retailers like Ulta for $42 USD. A total of 12 shades are included in the stunning rainbow-shaped case, which range from light hues of peach and pink, to a deep magenta and turquoise. Although the vast majority of the shades are shimmery, there's a couple matte shades as well, which are great to use in combination with the others for a statement look.
Rainbow-Inspired Eye Palettes
Too Faced Unveiled a Colorful Eye Palette Called 'Life's a Festival'
Trend Themes
1. Festival Beauty Products - Opportunity to develop a range of bold, colorful and glittery beauty products for music festival season.
2. Rainbow Makeup - Opportunity to create makeup ranges inspired by the colors of the rainbow.
3. Multicolor Beauty Tools - Opportunity to launch beauty tools with multi-colored designs or finishes.
Industry Implications
1. Cosmetics - Cosmetic brands can leverage this trend by launching rainbow-inspired limited edition collections or permanent ranges.
2. Fashion - Fashion brands can collaborate with beauty brands to launch makeup collections inspired by their clothing lines.
3. Accessories - Accessory brands can launch rainbow-colored brushes, sponges, and other beauty tools for makeup application.