This latest inovation in beach gear is a must-have for active individuals. The bright orange Waboba ball is the size of a tennisball and is specially designed to float on, skip across, and bounce off of water. If the ball itself doesn't excite you, the company has even created a game to go along with it.
Implications - Today's active consumer takes a holistic approach to fitness, infusing every activity they engage in with an element of exercise. These same individuals are on a constant search for new ways to challenge their bodies, creating consumer demand for new sports and games that are fun, challenging and inventive, like the Waboba Ball.
Waboba Ball
New Sport Lets You Bounce Balls Above the Water
Trend Themes
1. Holistic Fitness - In an age of fitness enthusiasts seeking full-body engagement, opportunities arise for products, services, and experiences that combine fun and exercise, such as the Waboba Ball.
2. Innovative Water Sports - The rise of novel water-based activities like the Waboba Ball presents the chance for entrepreneurs and established players to develop unique products and games in the water sports industry.
3. Interactive Beach Gear - The demand for interactive beach gear like the Waboba Ball opens doors for businesses to create engaging products that enhance outdoor experiences while promoting physical activity.
Industry Implications
1. Fitness Equipment - The Waboba Ball showcases the potential for disruptive innovations in the fitness equipment industry, particularly for products that offer a combination of playfulness and exercise.
2. Water Sports - The Waboba Ball's unique concept illustrates opportunities for disruption within the water sports industry, inspiring businesses to create inventive water-based activities and equipment.
3. Outdoor Recreation - The Waboba Ball's popularity demonstrates the market potential for companies in the outdoor recreation industry to develop interactive and enjoyable beach gear that promotes physical fitness.