Men should really be nice to their girlfriends and wives in Paris. If not, they’d better order some flowers quickly from 123fleurs.com to avoid the destruction of prized possessions like their motorcycle, wine collection or matchstick miniature ship.
The woman wearing the pink Chanel suit with mascara running down her face is a hoot! What an original way to advertise a flower delivery service. The ads were created by Callegari Berville Grey, Paris with creative direction by Andrea Stillacci, Luissandro Del Gobbo, Giovanni Settesoldi, and Cedric Auzannet. The copy was written by Benjamin Dessagne.
Ads to Avert Destruction
123fleurs.com Campaign Claims Flowers Placate Angry Parisians
Trend Themes
1. Original Advertising Campaigns - Creating unique and entertaining ads to capture consumer attention and differentiate brands.
2. Creative Use of Emotional Appeal - Leveraging emotions such as humor and empathy to establish a stronger connection with customers.
3. Interactive and Engaging Marketing Strategies - Implementing interactive elements in marketing campaigns to increase consumer engagement and brand awareness.
Industry Implications
1. Flower Delivery Services - Exploring innovative ways to promote flower delivery services and stand out in a competitive industry.
2. Advertising and Marketing Agencies - Harnessing creativity and originality to develop compelling campaigns that resonate with target audiences.
3. Consumer Goods and Retail - Incorporating emotional appeal and interactive marketing strategies to enhance brand loyalty and drive sales.