This gallery from Life Magazine captures together some of the ugliest baby animals in a remarkable series of photographs that would melt even those with stony hearts.
Animals featured in the Life Magazine shoot include a parrot, an insanely freaky baby panda, something that looks like a dinosaur, and even a sloth. Behind the cuteness there is a serious message too, as many of these animals are endangered and galleries like this illustrate the importance to try and save their species.
Cutevertising for Conservation
Life Magazine Shows Baby Animals to Stir Our Emotions
Trend Themes
1. Conservation Through Cutestuff - Marketers can leverage on the power of cuteness to drive conservationist agendas.
2. Emotional Advertising - Emotional advertising is an effective way of appealing to the audience to take a call to action.
3. Endangered Animal Sympathizing - Endangered animal sympathy campaigns are necessary to educate and raise awareness among people.
Industry Implications
1. Wildlife Conservation - Wildlife conservation industry can embrace cute branding to promote their work.
2. Advertisement - Companies involved in advertisement can leverage on cute stories to touch emotions.
3. Photography - Photography industry can aim and target conservation campaigns to promote endangered species.