To the delight of beauty buffs everywhere, Huda Beauty has announced that it is dropping its first-ever eyeliner and it will be called the Life Liner.
According to Huda Beauty, the new Life Liner eyeliner is a multi-purpose beauty tool. One end of the liner features a tapered brush tip for sealess liquid application. The liquid then dries matte and lasts for up to 48 hours so you can preserve your perfect cat-eye. On the other end of the product is a pencil eyeliner, which can be used on the lash line or water line for added intensity. As brand founder Huda Kattan explained, "If you want to have the mattest, most black, most intense eyeliner then this is the liner for you."
Matte Black Liquid Eyeliners
Huda Beauty is Dropping a New Eyeliner Called Life Liner
Trend Themes
1. Long-lasting Liquid Eyeliners - Opportunity for brands to develop liquid eyeliners that offer long-lasting, matte finishes.
2. Dual-ended Eyeliner Pens - Innovation potential lies in creating eyeliner pens with both liquid and pencil liners for versatile and convenient application.
3. Multi-purpose Beauty Tools - Brands can explore the concept of multi-purpose beauty tools like the Life Liner, combining different products into one for efficiency and convenience.
Industry Implications
1. Cosmetics - Cosmetics companies can capitalize on the trend by introducing their own versions of long-lasting, matte liquid eyeliners.
2. Beauty Accessories - There is an opportunity for beauty accessory brands to develop dual-ended eyeliner pens that offer both liquid and pencil application.
3. Beauty Tools - Beauty tool manufacturers can create multi-purpose tools that combine different functions, like a liquid and pencil eyeliner in one, for enhanced convenience.