You may never get to visit Lithuania, but you can still know what the country smells like thanks to Lietuvos Kvapas. Lietuvos Kvapas is an air freshener designed by three Lithuanian entrepreneurs who are trying to get the word out about their beloved country.
The Lietuvos Kvapas contains a mixture of many things including raspberries, bergamot, wildflowers and grapefruit. 1,000 bottles of the $35 scent have been sold since its release earlier in the year, with most going to government officials eager to show off the smell of their country.
While Lietuvos Kvapas may sound silly, the idea behind it is quite brilliant and surprisingly patriotic. Dainius Rutkauskas, one of the men behind the scent, is attempting to get people talking about modern-day Lithuania as opposed to the Eastern Bloc satellite state that most know it as. Whether or not it will work out is up for debate, but a Lithuanian-themed candle and tea light have just been released.
Country-Encapsulating Scents
Lietuvos Kvapas is Designe to Smell like Lithuania
Trend Themes
1. Scented Tourism - Capturing the essence of a location in a scent could be a unique souvenir opportunity for tourists.
2. Patriotic Merchandise - Creating products that celebrate national pride and identity could be a lucrative business model.
3. Sensory Branding - Using scent as a branding tool could create memorable and distinctive experiences for customers.
Industry Implications
1. Tourism - Incorporating scents as part of the travel experience could attract more visitors and create new revenue streams.
2. Souvenir - Developing scented souvenirs that encapsulate a location's unique characteristics could create a new market for collectors and tourists.
3. Retail - Using scents in retail spaces could enhance the shopping experience and differentiate a brand from competitors.