It's no secret that Millennials love LaCroix seltzer, which is why it seems only natural that there would now be a pup-friendly version of the sparkling water called 'LickCroix.' While the dog-friendly toy is filled with stuffing instead of seltzer, the plushy can is just as Instagramable as the real thing.
LickCroix is a chew toy for pups made by the dog company Haute Diggity Dog. Not only does the toy look just like a real can of LaCroix, but it also comes in a cheeky Pamplemutt flavor.
Of course, sparkling water isn't for every pup, which is why Haute Diggity Dog also sells stuffed 'Starbarks Lattes', ;Woof Clicquot Champagne' chews, and 'Puptron Tequila' playthings.
Millennial-Friendly Dog Toys
'LickCroix' is a Sparkling Water-Shaped Chew Toy for Pups
Trend Themes
1. Millennial-focused Pet Products - Creating pet products targeted specifically at Millennials, such as LickCroix, presents a disruptive opportunity in the pet industry.
2. Instagram-worthy Dog Toys - Designing dog toys that are visually appealing and shareable on social media, like LickCroix, opens up new possibilities for pet toy manufacturers.
3. Brands Collaborating with Pet Companies - Collaborations between popular brands, like LaCroix and Haute Diggity Dog, to create pet-friendly versions of their products offer innovative partnership opportunities.
Industry Implications
1. Pet Products - The pet industry can tap into the Millennial market by developing trendy and Instagram-worthy toys specifically designed for millennial dog owners.
2. Social Media Marketing - The rise in visually appealing dog toys presents an opportunity for pet companies to leverage social media platforms to market their products and connect with millennial consumers.
3. Brand Partnerships - Collaborating with well-known brands to create unique pet products allows the pet industry to reach new markets and expand their customer base.