In honor of Pride Month and the SCOTUS’ ruling on marriage equality in the US, Converse has released a new shoe collection that celebrates LGBTQ pride and equality. Titled 'Proud To Be: The Converse Pride Collection,' the new line features everything from rainbow sneakers to prideful tees.
The Converse Pride Collection consists of 24 different items, which include shoelaces, tees and a rainbow pair of the brand's iconic high top sneakers. The collection is extremely vibrant and each color was specifically chosen based on its meaning within the LGBT community. Aimed at celebrating LGBT pride and equality, the collection includes the mantra, "each step we take brings us closer to universal tolerance and equality."
While Pride Month may be over, it is encouraging to see brands continuing to show their continued support for the LGBT community.
LGBT-Supporting Sneakers
This Latest Collection from Converse Celebrates LGBT Pride and Equality
Trend Themes
1. LGBTQ+ Fashion - There is an opportunity for fashion and apparel companies to create more LGBTQ+ inclusive collections and designs.
2. Social Activism in Branding - As seen with Converse's latest collection, incorporating social activism into branding is becoming increasingly important to consumers.
3. Purpose-driven Marketing - More and more brands are aligning with social causes and incorporating purpose-driven marketing strategies into their campaigns.
Industry Implications
1. Apparel - The apparel industry can benefit from creating more inclusive collections that celebrate and support marginalized communities, such as the LGBTQ+ community.
2. Marketing - As brands continue to incorporate purpose-driven marketing strategies into their campaigns, there is an opportunity for marketing firms to specialize in helping companies create socially conscious messaging.
3. Retail - Retail companies can benefit from carrying collections that align with consumers' values, such as those that promote social activism and inclusivity.