The Lexus Dark Ride ad campaign is reminiscent of the popular Batman movie 'The Dark Night,' which aims at attracting younger audiences to the luxury car company. The interactive website asks the user to connect with facebook and twitter to personalize the ad experience.
"The aim of the campaign is to build hype around young people who are interested in driving eco-friendly vehicles, but also want a sporty car." The Lexus Dark Ride ad campaign for their new Lexus CT200h hybrid car uses social media to personalize the ad experience, attracting a younger generation of car owners.
Interactive Luxury Car Campaigns
The Lexus 'Dark Ride' Car Campaign is Social Media-Friendly
Trend Themes
1. Social Media-friendly Car Campaigns - Disruptive innovation opportunity: Create interactive ad campaigns that leverage social media to personalize the user experience and attract younger audiences.
2. Targeting Younger Audiences for Luxury Cars - Disruptive innovation opportunity: Develop marketing strategies that appeal to younger individuals interested in both eco-friendly and sporty vehicles.
3. Interactive and Personalized Ad Experiences - Disruptive innovation opportunity: Implement technology to create immersive and individualized ad experiences through user integration with social media.
Industry Implications
1. Automotive - Disruptive innovation opportunity: Embrace interactive and personalized advertising to engage with younger customers and showcase the innovation and style of luxury cars.
2. Social Media Marketing - Disruptive innovation opportunity: Utilize social media platforms to create interactive and customized ad campaigns, tapping into the preferences and interests of the younger demographic.
3. Hybrid/electric Vehicles - Disruptive innovation opportunity: Combine the appeal of eco-friendly transportation with sporty design elements to attract younger consumers to the market of hybrid and electric vehicles.