The Levi’s® Gold Tab™ collection was recently styled by cafe owner and content creator Ryan Winter. Based in Brooklyn but originally from Minnesota, Winter is highly trained in the importance of layering in a stylish and cozy manner. This collaboration is a great example of how big and recognizable brands can partner with content creators to shine a fresh new light on their offerings (and gain access to new audiences at the same time).
Ryan Winter styled three looks that spotlight the comfort and versatility of the Levi’s® Gold Tab™ collection. The first one pairs a black t-shirt and sweats with a sweatshirt and a checkered flannel. The second features another tee and sweats combination with a crossbody bag. The last look boasts a graphic hoody and navy blue sweatpants.
Styled Comfort-Focused Fashion Capsules
The Levi’s® Gold Tab™ Collection is Styled by Ryan Winter
Trend Themes
1. Content Creator Collaborations - As more big brands partner with content creators, there is an opportunity for disruptive innovation in the way they approach marketing and brand partnerships.
2. Comfortable-fashion Crossover - The trend towards comfortable (but still stylish) fashion is on the rise, presenting an opportunity for companies to tap into this market with innovative designs and materials.
3. Layering as a Fashion Statement - The importance of layering in fashion, particularly for colder weather, is being highlighted as a trend, which presents an opportunity for companies to innovate in terms of layering techniques and materials.
Industry Implications
1. Fashion - As the fashion industry shifts towards more comfortable and versatile styles, there is a disruptive opportunity for companies to innovate in terms of materials and designs that cater to this trend.
2. Marketing - The rise of content creator collaborations presents a disruption opportunity for companies to explore new and more authentic marketing techniques to reach a wider audience.
3. Retail - As consumers continue to demand more comfortable and versatile fashion options, there is a disruption opportunity for retail companies to innovate and create unique in-store experiences that cater to this trend.