Levi's has always been a brand that knows how to market its products very well. Its latest commercial continues the 'Go Forth' 2012 campaign with an epic look at the twenty-somethings of today.
This empowering commercial sticks to what works -- simple, powerful colors and exceptionally good-looking people. The idea behind the campaign is self-encouragement in the average person. Levi wants us to know that anyone of us can be great or find the cure – "You're a queen, you're a king, you're the solo act in a sold out show at a six story stadium, and you're proud, you're a hero!"
The background subtext for this video campaign blends beautifully with the imagery of the models and the clothes of Levi's 2012 collection.
Everyday Hero Fashion Campaigns
The 'Levi's Go Forth 2012' Promo Video is Empowering
Trend Themes
1. Empowering Fashion Campaigns - Disruptive innovation opportunity: Creating fashion campaigns that empower individuals and promote self-encouragement.
2. Simple and Powerful Marketing - Disruptive innovation opportunity: Using simple and powerful colors to create impactful marketing campaigns.
3. Personalized Hero Narratives - Disruptive innovation opportunity: Incorporating personalized narratives in campaigns to make consumers feel like heroes.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Designing clothing collections that motivate and inspire individuals.
2. Advertising - Disruptive innovation opportunity: Developing marketing strategies that focus on simplicity and impactful visuals.
3. Entertainment - Disruptive innovation opportunity: Creating interactive and personalized storytelling experiences that make consumers feel like heroes.