Levi's Print Workshop Features Work by Anthony Burrill
Katherinev123 — July 17, 2012 — Business
Levi's has just launched its Levi's Print Workshop in London, which is a collaboration with graphic artist Anthony Burrill to call on customers to participate in live screen printing and get in touch with their own creativity.
The workshop highlights the prints created by Burrill; those who participate in the workshop will get the chance to create their own T-shirts with these designs, which include statement prints such as 'THIS IS NOT THE WEST' and 'THE CITY IS OURS TONIGHT.' According to Popsop, T-shirts with Burrill's designs will also be available at the Levi's Boxpark store in Shoreditch.
What's more, customers can get in on the action by tweeting slogans (maximum of six words) with the hashtag #PrintLondon or by submitting them in stores. Levi's will then choose a slogan each day and use it in printing at the Levi's Print Workshop.
The workshop highlights the prints created by Burrill; those who participate in the workshop will get the chance to create their own T-shirts with these designs, which include statement prints such as 'THIS IS NOT THE WEST' and 'THE CITY IS OURS TONIGHT.' According to Popsop, T-shirts with Burrill's designs will also be available at the Levi's Boxpark store in Shoreditch.
What's more, customers can get in on the action by tweeting slogans (maximum of six words) with the hashtag #PrintLondon or by submitting them in stores. Levi's will then choose a slogan each day and use it in printing at the Levi's Print Workshop.
Trend Themes
1. Live Screen Printing - Disruptive innovation opportunity: Implement live screen printing experiences in retail stores to engage customers and enhance brand creativity.
2. Collaborative Design Workshops - Disruptive innovation opportunity: Organize collaborative design workshops where customers can create their own designs and merchandise, fostering a sense of ownership and brand loyalty.
3. User-generated Content - Disruptive innovation opportunity: Encourage customers to generate content through social media platforms, such as tweeting slogans, to create personalized and unique products.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Integrate interactive printing workshops in fashion retail stores to offer personalized and on-demand merchandise.
2. Graphic Design - Disruptive innovation opportunity: Partner with graphic artists to develop limited edition designs for collaborative workshops, generating excitement and exclusivity.
3. Social Media Marketing - Disruptive innovation opportunity: Utilize social media platforms to crowdsource user-generated content and engage customers in the design process.
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