The Levi Roots Caribbean Crush drink is debuting a fully recyclable packaging design that will help the brand to stay agile in the marketplace and make it easier for consumers to dispose of the product after use. The brand is introducing a new completely clear plastic bottle that will replace the green variety, which will allow consumers to easily recycle the entire packaging after being finished. The bottles will be arriving this month with 2L formats set to arrive starting in May.
Brand and Innovation Controller Jenny Powell commented on the new Levi Roots Caribbean Crush drink packaging saying, "As a business, we want to ensure that we’re creating a happier future for our planet by doing things the right way. By making the bottle clear we’re able to make it easier for consumers to navigate the recyclability of the products, as well as ensuring we align the look and feel across all of the Levi Roots flavour variants."
Fully Recyclable Beverage Packaging
Levi Roots Caribbean Crush is Showing Off New Bottles
Trend Themes
1. Fully Recyclable Packaging - The trend of fully recyclable packaging design is gaining prominence and brands can take advantage of the eco-friendly consumer sentiment to develop sustainable products.
2. Clear Plastic Bottles - The trend of using clear plastic bottles allows for better visibility and assessment of the recyclability of packaging, providing brands with an opportunity to communicate their commitment to sustainability.
3. Agile Packaging - The trend of agile and adaptable packaging design is gaining momentum as brands recognize the need to respond to evolving consumer preferences and regulatory changes in a dynamic market environment.
Industry Implications
1. Beverage Packaging Industry - The beverage packaging industry can leverage the trend of fully recyclable and agile packaging to develop innovative products while meeting the compliance requirements of regulatory bodies.
2. Sustainability Industry - The trend of sustainable packaging design presents an opportunity for the sustainability industry to develop innovative solutions that reduce waste and promote a circular economy.
3. Consumer Goods Industry - The consumer goods industry can benefit from the trend of eco-friendly packaging design to differentiate their products and enhance their brand image, while meeting the evolving demands of socially responsible consumers.