Level Ground Trading focuses on providing consumers with quality edibles that are completely fair trade. Looking to communicate this visually, the company turned to the creative minds at Subplot Designs to produce inspiring and informative packaging. Utilizing innovative kraft paper, re-sealable vapour-barrier bags, Subplot created a wrapper that brings Level Ground Trading products back to their source.
Adorned with simple, realistic prints of the act of cultivating the makings of each of the company's products, Level Ground Trading products are swathed in socially conscious and deeply affecting packaging. As the name of the company illustrates, this packaging brings the growers from faraway countries on level ground with the consumer. Correctly portrayed as artisans, the farmer is to be revered and respected.
"Trading fairly with farmers means we need to appreciate this hard work and the risk involved with raising and selling crops," Level Ground Trading says.
They do this by traveling to meet the farmers to establish trust and respect, supporting sustainable environmental practices, paying fairly and and promoting "independence, education and positive work conditions."
Simple in its design and punctuated with a few choice splashes of color and powerful imagery, Level Ground Trading packaging is not a wrapper consumers will soon forget.
Contact Information
Level Ground Trading Website
1970 Keating Cross Road Unit B
Victoria, BC V8M 2A6, Canada
Level Ground Trading on Facebook
Socially Conscious Packaging
Level Ground Trading Re-Sealable Bags Take You Back to the Fields
Trend Themes
1. Socially Conscious Packaging - Innovative packaging designs that communicate social consciousness through sustainable practices.
2. Fair Trade - The fair trade movement promotes equitable economic partnerships between producers and consumers through transparency and sustainability.
3. Sustainable Agriculture - The development of sustainable farming and production practices for high quality and environmentally responsible products.
Industry Implications
1. Food and Beverage - Packaging innovation in the food and beverage industry that highlights sustainable and socially conscious practices can create competitive advantages.
2. E-commerce - Online retailers focused on fair trade and sustainable practices can benefit from incorporating visually appealing and informative packaging designs to connect with consumers.
3. Manufacturing - Manufacturing industries can explore sustainable and socially conscious practices in production and packaging to align with current consumer demands for environmentally responsible products.