It's hard to be excited about one's career in the middle of a global pandemic, prompting LinkedIN's latest TV ad spot dubbed 'Let's Step Forward Together.'
The ad centres around destigmatizing unemployment, and encourages consumers to take baby steps toward the bigger picture. This ad was released as part of the brand's In It Together campaign, which first launched in 2018. Prior to the pandemic, Linkedin was using its marketing efforts to remind consumers of the thousands of jobs available, but have quickly shifted gears due to the current climate, and realities of unemployment.
With its more mindful stance, Linkedin hopes to help workers through this difficult transitional period. According to Peter Maxmin, vice president of LinkedIn’s global brand, "Professional progress isn’t something where you leap from one place to another: It always starts with a single step,"
Realistic Unemployment Campaigns
Let Step Forward Together is Linkedin's Latest Tv Ad
Trend Themes
1. Destigmatizing Unemployment - Opportunity to create campaigns and initiatives that help remove the stigma around unemployment and support individuals in their job search.
2. Mindful Career Progression - Innovation opportunities in providing tools and resources that support individuals in taking small, intentional steps towards their professional goals.
3. Adaptive Marketing Strategies - Adapting marketing efforts to reflect the current climate and the realities of unemployment, focusing on empathy and support rather than job availability.
Industry Implications
1. Wework - Opportunities for WeWork and similar co-working space providers to offer specialized programs and resources for individuals seeking new job opportunities.
2. Online Learning Platforms - Innovation opportunities for online learning platforms to develop courses and programs that specifically address the challenges and needs of unemployed individuals looking to upskill or reskill.
3. Human Resources Consulting - Opportunity for HR consulting firms to provide specialized services and guidance to support companies in effectively managing layoffs and assisting displaced workers.