This new series of commercials for the Toyota 'Let’s Go Places' campaign pays tribute to dedicated sports fans and players alike. While the whole commercial features team spirit and sporting activities, it also highlights transportation. Each of the scenarios in the ad shows a team or player getting to the big game or practice in a safe and efficient Toyota.
The Let’s Go Places campaign combines the idea of physically going somewhere as well as the idea of metaphorically going somewhere -- like a sporting team making the finals or winning the game.
Through the use of various sports and different team dynamics from parent coaches to locker room pep talks, this commercial is able to relate to a wide rage of consumers.
Sports-Honoring Car Ads
The 'Let’s Go Places' Toyota Campaign Boasts Team Spirit & Dedication
Trend Themes
1. Sports-themed Advertising - Opportunity for other companies to create ads that connect with consumers through sports and athletics.
2. Transportation-focused Advertising - Opportunity for car companies and other transportation businesses to highlight the importance of safe and reliable transportation in sports and everyday life.
3. Metaphorical Advertising - Opportunity for businesses to use metaphorical language and imagery to create emotional connections with consumers and draw them in to their product or service.
Industry Implications
1. Automotive - Car companies can continue to create ads that highlight the importance of reliable and efficient transportation in various aspects of life, including sports.
2. Sports and Athletics - Brands can connect with consumers through sports and athletics, using the emotional connection to promote products and services.
3. Marketing and Advertising - Marketers can learn from these ads and use similar techniques to create emotional connections with their target audience and promote their product/service.