Pool parties are the rage in Las Vegas. Bikinis and booze make them hot, but The Mirage wants to remove one of the elements: the bikini. Not all of it, just the top half. Bare opens a Pool Lounge on March 12 as an adult venue.
Catering to the Europeans who feel silly covering up while sunbathing, Bare will offer private daybeds for those who want to "nap" and booze by the pitcher. There's a $10 cover for ladies, $20 for men. Ultra-VIP service will be a feature of Bare, with DJ-spun music by the two pools.
Topless Poolside Lounges
Mirage Hotel in Las Vegas Launches Bare
Trend Themes
1. Adult Pool Lounges - The trend of adult pool lounges without swimwear presents opportunities for innovative hospitality experiences.
2. Bare-top Pool Parties - The rising trend of pool parties where women can freely sunbathe topless creates opportunities for unique event planning and entertainment services.
3. European-style Sunbathing - The growing interest in European-style sunbathing, where covering up is seen as unnecessary, opens up possibilities for businesses to cater to this niche market.
Industry Implications
1. Hospitality - The hospitality industry can offer exclusive services and private daybeds to cater to the adult pool lounge trend.
2. Event Planning & Entertainment - Event planning and entertainment companies can capitalize on the rising trend of bare-top pool parties by providing DJs, music, and unique party experiences.
3. Fashion & Swimwear - With the trend of European-style sunbathing, fashion and swimwear brands have an opportunity to create designs specifically for those who prefer to go topless.