The Ad Council and FEMA released a new series of PSAs focused on the notion that "you never know when the day before is the day before," according to the campaign's tagline. Created by Leo Burnett, the PSAs encourage Americans to prepare in advance for potential natural disasters, showcasing imagery of infamous natural disasters juxtaposed with comparative imagery of what it looked like the day before the destruction.
The TV spot is titled 'The Day Before.' It captures the day before one of the largest earthquakes in the Bay Area on October 17, 1989 which appears as any other day. As we go through each day, we never know when the next day will bring upon an emergency. Therefore, with National Preparedness Month in September, FEMA and The Ad Council stress the importance of always staying prepared for life's unexpected disasters.
Thoughtful Disaster-Warning Ads
The FEMA/Ad Counceil 'The Day Before' Spot is Emotional
Trend Themes
1. Emotional Disaster Preparedness - Disaster warning ads that evoke emotions and encourage preparedness.
2. Comparative Imagery Advertising - The use of comparative imagery to showcase the potential devastation of natural disasters.
3. National Preparedness Month Campaigns - Focusing on the importance of preparedness during National Preparedness Month in September.
Industry Implications
1. Advertising - Opportunities for creating impactful and emotional advertising campaigns that promote disaster preparedness.
2. Emergency Management - Providing resources and services to support disaster preparedness and response.
3. Marketing and Communications - Developing strategic marketing and communication campaigns to raise awareness about disaster preparedness.