Makeup can often be filled with silicone and unnatural chemical ingredients that can be harsh to use regularly on the body, which is why cosmetic brand BeautyCounter has put together a natural lengthening mascara with a formula of seed and nut oils. The liquid provides a pigmented color that is suited to all-day wear.
The use of organic oils provides the mascara with a natural lengthening component that does not rely on silicones or fillers to enhance the curl of the lash. Instead, shea butter and oils such as pomegranate, rosemary and cocoa moisturize the hair and boast the growth of the follicle, while also eliminating flakes. The serum also provides a glossy look to the lashes that is rendered even more precise thanks to the thick bristle comb.
Organic Oil Mascaras
The BeautyCounter Lengthening Mascara is Made With Seed and Shea Butter
Trend Themes
1. Natural Beauty Products - Disruptive innovation opportunity: Develop organic and natural beauty products that eliminate harsh chemical ingredients and provide effective results.
2. Sustainable Cosmetics - Disruptive innovation opportunity: Create cosmetics that use sustainable and eco-friendly ingredients, minimizing the use of harmful substances.
3. Moisturizing Makeup - Disruptive innovation opportunity: Design makeup products infused with moisturizing ingredients to provide nourishment and hydration to the skin.
Industry Implications
1. Beauty and Cosmetics - Disruptive innovation opportunity: Incorporate organic and natural ingredients into cosmetic products to meet the growing demand for cleaner and safer beauty options.
2. Organic Skincare - Disruptive innovation opportunity: Develop skincare products that prioritize organic and natural ingredients to cater to conscious consumers.
3. Natural Haircare - Disruptive innovation opportunity: Create haircare products with nourishing ingredients, such as shea butter and oils, to promote healthy hair growth and eliminate common issues like flakes.