Marquis introduces Lemon Lavender, its first botanical-inspired flavor, to drive rapid growth. This sophisticated new libation caters to mindful consumers' demand for light, fresh, and restorative flavors. Following the successful launch of Pineapple Passion, Marquis experienced significant growth, leading to the creation of a new best-seller.
Lemon Lavender combines the delicate taste of lavender and the citrus-forward notes of lemon to create a balanced and revitalizing sip. With 100mg of carefully calibrated caffeine per can and no sugar, calories, or net carbs, this flavor appeals to health-conscious individuals. The pastel purple can design exudes a sense of luxury, attracting consumers looking for mindful choices. Lemon Lavender represents Marquis' commitment to innovation and capturing the interest of a diverse audience seeking unique and refreshing beverage experiences.
"As a Los Angeles-based brand with an affinity for the people who make up our beautifully diverse city, we wanted to create a new flavor that spoke to not only what Angelenos are craving, but also opens the door to an even broader audience across the country," said Zach Volpo, Director of Marketing at Marquis. "Lemon Lavender’s purely organic flavor and sleek purple can are exactly what consumers are looking for when discovering their new favorite beverage, and it couldn’t come at a more perfect time ahead of summer."
Botanical Coffee Flavors
Marquis Introduces Its First Botanical-Inspired Flavor, Lemon Lavender
Trend Themes
1. Botanical-inspired Flavors - The rise of botanical-inspired flavors presents an opportunity for beverage companies to cater to the demand for light, fresh, and restorative drinks.
2. Mindful Beverage Choices - Health-conscious consumers seeking low-sugar, low-calorie, and low-carb options present an opportunity for beverage companies to create mindful drink choices.
3. Luxury Packaging - The use of elegant and aesthetically pleasing packaging can attract consumers looking for premium and unique experiences.
Industry Implications
1. Beverage Industry - The beverage industry can incorporate botanical-inspired flavors and mindful drink choices to expand their product offerings and attract new consumers.
2. Wellness Industry - The wellness industry can partner with beverage companies to promote mindful drink choices as part of a healthy lifestyle.
3. Packaging Industry - The packaging industry can offer innovative and aesthetically pleasing packaging solutions to attract beverage companies looking for visually appealing branding.