Food and beverage company Lekker Vers is providing consumers with a compartmentalized frozen packaging design that allows for the control of specific temperatures. This alternative method of at-home consumption fits in well with consumer demands, which are now focused a tailored approach to retail.
Instead of warming meals according to a uniform heat, separated sections microwave edibles in an insulated manner. This means that though items such as vegetables and meat are microwaved at the time, a joint injection-moulded tray ensures different levels of intensity.
The tray delivers varying levels of energy through sets of perforations placed over the grub. A pressure-sensitive label allows for further differentiation between the segmented package, giving way to controlled microwaving.
Compartmentalized Microwaveable Foods
The Lekker Vers Frozen Packaging Sections Off Edibles
Trend Themes
1. Compartmentalized Packaging - Opportunity to create innovative packaging designs for food and beverage products that allow for tailored at-home consumption.
2. Controlled Microwaving - Opportunity to develop technology and devices that provide more precise and energy-efficient microwaving.
3. Tailored Approach to Retail - Opportunity to customize retail experiences and offerings to meet consumer demands for personalized products and services.
Industry Implications
1. Food and Beverage - Compartmentalized packaging and controlled microwaving can improve the quality and convenience of at-home meal options.
2. Consumer Electronics - Technology and devices for controlled microwaving can be integrated into home appliances for improved functionality and user experience.
3. Retail - Tailored approach to retail can meet the demand for personalized products and services, leading to increased customer satisfaction and loyalty.