LEGO The Movie, coming to theaters in 2014, will attract both children and adults—while children will be fascinated by moving and talking stop-motion LEGO men, adults will have a good chuckle at the vast amount of pop culture references. From superheros like Superman to hit athletes like NBA all stars, the LEGO movie has a little something in store for every individual.
Not only does the animated movie feature some of our favorite heroes and real life figures like Michelangelo, but you’ll also hear familiar voices of Morgan Freeman and Will Ferrell. The setting is LEGO land. High rises and bat mobiles are all made of LEGO blocks here. The movie is by the director of Cloudy with a Chance of Meatballs—similar in its fantastical style and setting.
Building Block Blockbuster Movies
LEGO The Movie Features Familiar Pop Culture Faces as LEGO Men
Trend Themes
1. Pop Culture Adaptations in Kids Movies - Opportunity to leverage pop culture references as a hook for both kids and adults in animated movies.
2. Branded Entertainment - Opportunity to leverage existing intellectual property in producing new content.
3. User-generated Advertising Content - Opportunity to tap into consumer nostalgia and integrate it into advertising campaigns with user-generated content.
Industry Implications
1. Animation - Opportunity to make the animation genre more accessible to adults by using pop culture references.
2. Toy Manufacturing - Opportunity to leverage existing intellectual property in the toy industry into movie content.
3. Marketing and Advertising - Opportunity to tap into consumer nostalgia with user-generated content to augment advertising campaigns.