The new Lego City Missions experience is based on story-led building journeys and they further expand imagination and creativity. This new and interactive experience from Lego inspires creators to make their own builds and experiment with free-building.
Lego City Missions is being introduced with sets like Wild Animal Rescue Missions, Mars Spacecraft Exploration Missions, and Water Police Detective Missions. The models are paired with immersive story experiences and eight missions. Kids are challenged to adapt their core models to suit the situations presented to them, and as a result, their creativity, confidence and problem-solving skills will flourish.
While the Lego City Wild Animal Rescue Mission challenges kids to construct a pick-up truck, they will also need to come up with clever ways to save animals from sticky situations as they arise.
Storytelling Building Toys
Lego City Missions Take Young Builders on a Story-Based Journey
Trend Themes
1. Story-based Building - The introduction of Lego City Missions showcases the growing trend of story-based building experiences for kids that foster imagination and creativity.
2. Adaptive Building - Lego City Missions challenges kids to adapt their core models to solve different problems, reflecting a trend toward adaptive building that encourages problem-solving skills.
3. Interactive Storytelling - The immersive story experiences and mission challenges in Lego City Missions illustrate the trend of interactive storytelling in the toy industry, which creates more engaging and educational play experiences for kids.
Industry Implications
1. Toy Industry - The introduction of Lego City Missions and its emphasis on story-based building demonstrates a disruptive innovation opportunity for the toy industry to create more engaging and educational play experiences for kids.
2. Education Industry - The trend of story-based building and adaptive challenges in toys like Lego City Missions presents a disruptive innovation opportunity for the education industry to incorporate hands-on, problem-solving activities into their curricula and promote creativity.
3. Entertainment Industry - The trend of interactive storytelling in toys like Lego City Missions creates a disruptive innovation opportunity for the entertainment industry to develop more engaging and interactive media experiences for kids and families.