With the Rio Games just around the corner, McDonald's Australia is rolling out its new Legends Menu. During the Olympics, many brands capitalize on national pride by creating dishes inspired by each country's cuisine. This new burger menu appeals to patriotic Aussies with two delicious creations inspired by popular Australian dishes.
The Legends Menu consists of two new burgers that are "made for Aussie legends." The first is the Aussie Chicken 'n' Pineapple Burger, which consists of a grilled or crispy chicken patty topped with a slice of pineapple, rasher bacon, cheese, lettuce and creamy mayo. The second dish on the new menu is the Aussie Angus 'n' Egg Burger, which consists of a patty made from 100 percent Aussie Angus beef, rasher bacon, caramelized onions, lettuce, tomato, a slice of beetroot, a freshly cracked egg and BBQ sauce. Both dishes give consumers a delicious way to show their support for Aussie athletes during the 2016 Olympic games.
Legendary Burger Menus
McDonald’s Australia's Legends Menu Features Two New Aussie Creations
Trend Themes
1. National Pride-inspired Menus - Brands are capitalizing on national pride by creating dishes inspired by each country's cuisine during major international events.
2. Local Flavor-inspired Menus - Fast food chains and restaurants are creating menu items inspired by popular local dishes to appeal to consumers' taste preferences.
3. Integration of Regional Flavors - As consumers become increasingly interested in authentic, regional cuisine, there is an opportunity for fast food chains and restaurants to integrate these flavors into their menus.
Industry Implications
1. Fast Food Chains - Fast food chains are creating menu items inspired by local or regional dishes to attract customers and meet changing tastes.
2. Restaurant Industry - Restaurants are integrating regional or local flavors into their menus to offer customers authentic and distinctive experiences.
3. Food and Beverage Industry - The food and beverage industry is responding to consumer demand for authentic and diverse flavors by introducing new menu offerings inspired by regional or local cuisine.