Lee Broom reimagined the Rémy Martin XO Cognac decanter, marking the bottle's first redesign since the brand's inception. While the British designer is known for his work in the luxury furniture and lighting industry, the project took on a natural elegance.
Broom blended classicism and modernity to create an avant-garde decanter, made with cutting-edge technology. The new decanter retains its multi-faceted medallion form while bringing in modern elements into the design. The bottle boasts sharp angles of glass that resemble shards of ice. Lee Broom explains that his vision was to "convey the opulence of Rémt Martin XO, but also the experience of serving it on ice, which is a beautiful way to taste cognac."
Reimagined Cognac Decanters
Lee Broom Reimagined the Classic Rémy Martin XO Cognac Decanter
Trend Themes
1. Avant-garde Decanter Designs - The reimagined cognac decanter by Lee Broom indicates that there is a trend in creating avant-garde decanter designs that blend classicism and modernity using cutting-edge technology.
2. Modernizing Classic Designs - Lee Broom's reimagining of the classic Rémy Martin XO cognac decanter demonstrates the trend of modernizing classic designs to appeal to contemporary customers.
3. Glass-shard Aesthetic - The glass-shard aesthetic of the new Rémy Martin XO cognac decanter shows the trend of incorporating sharp angles and edge designs in product aesthetics.
Industry Implications
1. Luxury Décor and Furnishings - The fact that the British luxury furniture and lighting designer, Lee Broom, reimagined the Rémy Martin XO Cognac decanter, demonstrating that there are disruptive innovation opportunities for unique luxury décor and furnishings.
2. Beverage Packaging and Design - Reimagining a classic cognac decanter design, as demonstrated by Lee Broom's work with Remy Martin, indicates disruptive innovation opportunities that exist in beverage packaging and design for luxury brands.
3. Cutting-edge Technology - The reimagined cognac decanter's use of cutting-edge technology reveals disruptive innovation opportunities in the technological advancements of luxury products manufacturing.