Based on the Greek myth of the same name, the Leda and the Swan photo series is a modern interpretation that seems to substitute the Zeus disguised as a swan character with a Porsche Escada car instead. Although this photoshoot isn't as sensual as the classic myth is, a relationship between the model and the car is definitely evident.
Photographed by Alex Rank in collaboration with the American-based firm adNAU (also known as Tino Schaedler) who created the digitally designed set, the Leda and the Swan series is serene, stark and romantic -- all qualities that are often found in swans.
Although the Leda and the Swan photo series is modern in its minimalist aesthetic, the strategic lighting creates a dramatic look that harks back to another era.
Modern Myth Images
The Leda and the Swan Series is Classically Contemporary
Trend Themes
1. Minimalist Aesthetics - Minimalist aesthetics are disrupting traditional interpretations of classical mythology, creating modern and unexpected narratives.
2. Automotive Substitutes - Utilizing automobiles as substitutes in artistic interpretations offers disruptive innovation opportunities for advertising and automotive industries.
3. Digitally Designed Sets - The use of digitally designed sets in photography opens up disruptive innovation opportunities for the creative, design, and technology industries.
Industry Implications
1. Art and Photography - The art and photography industries can embrace modern interpretations of classical mythology as a disruptive approach to storytelling.
2. Advertising - Advertising industry can explore the use of unconventional substitutes, such as automobiles, to create attention-grabbing campaigns and disrupt traditional advertising approaches.
3. Automotive - Automotive industry can leverage collaborations with artists to create unique and visually compelling campaigns by integrating vehicles in unexpected ways, disrupting traditional automotive marketing.