Nike has released a new commercial for their MVPuppets series, featuring the puppet version of LeBron James.
The puppet LeBron James is seen lifting weights for next year's 2010 NBA Finals, doing 2010 lifts. A great commercial for Nike, a funny spot for LeBron James, and a great way to start thinking about next year's NBA Finals.
Check out puppet LeBron James' spot for Nike MVPuppets.
Implications - Consumers who admire celebrities or well-known individuals relish in being able to experience moments during which they feel a connection or close relation to the rich and famous. When such people are portrayed in ways that are less glamorous, consumers are able to feel closer to them. Companies will benefit by being able to provide consumers with this intimate emotional connection.
Puppetized Pro-Athletes
LeBron James Gets Animated For Nike MVPuppets Commercial
Trend Themes
1. Animated Celebrity Endorsements - There is the potential for companies to use animated versions of celebrities in their advertising campaigns to create a more intimate emotional connection with consumers.
2. Virtual Reality Sports - Using technology to create virtual reality experiences with pro-athletes can appeal to consumers who enjoy feeling a connection with their sports heroes in a unique and immersive way.
3. Humorous Marketing - Humor in advertising can be an effective way to engage consumers and make them feel more connected to the brand or celebrity being portrayed.
Industry Implications
1. Sports Apparel - Sports apparel companies can use animated celebrities in their advertisements to connect with consumers who view these individuals as role models for sports and fitness.
2. Marketing and Advertising - Marketing and advertising agencies can use humor and animated celebrities in their campaigns to create emotional connections with consumers, and potentially increase brand loyalty and sales.
3. Virtual Reality Tech - Virtual reality technology companies can partner with pro-athletes to create immersive experiences that allow consumers to feel a closer connection to their sports heroes.