The Lean & Greens products are launching at Tesco locations in the UK to provide flexitarian consumers with an easier way to incorporate more balanced foods into their lifestyle. The products come in the form of burger patties, sausages and meatballs that are each crafted with meat along with a mix of vegetables, grains and pulses. The core product range consists of six products that are each high in protein, contain less than 5% fat, low in calories and also a source of fiber.
Sales and Marketing Manager Euan Ross spoke on the Lean & Greens product launch saying, "We balance lean British meat with what we like to call super greens plant protein and do so by combining bold flavours from around the world to create products that offer a fantastic alternative to a completely plant or meat-centred item. It’s a great 50/50 option for those looking to reduce their meat consumption and boost veg intake in one go. We can’t wait to see the range hit the shelves of Tesco from 20th September with so many varied flavour profiles to enjoy."
Flexitarian Food Products
Lean & Greens Products are Arriving at Tesco Locations in the UK
Trend Themes
1. Flexitarian Food Products - The popularity of flexitarianism continues to grow as consumers search for balanced and sustainable food options.
2. Meat-plant Hybrids - Incorporating plant-based ingredients into meat products presents an innovative and sustainable solution for the food industry.
3. High-protein, Low-calorie Products - Demand for healthy and convenient food options drives the development of high-protein, low-calorie products that cater to health-conscious consumers.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the increasing demand for flexitarian and plant-based food options by developing new products that cater to this growing market.
2. Agriculture - The agriculture industry can benefit from the rise of flexitarianism by developing sustainable farming practices that prioritize the production of plant-based ingredients for meat-plant hybrid products.
3. Health and Wellness - The health and wellness industry can take advantage of the demand for high-protein, low-calorie products by developing innovative supplements and meal replacements that cater to increasingly health-conscious consumers.