A rising number of consumers are practicing diets that are meatless or aimed at reducing the amount of meat that they consume, so brands are creating new product lineups like Lean Cuisine Origins with this in mind.
The microwaveable meal range is the brands shift towards answering consumer demands for convenient, organic and meatless food varieties. Coming in 14 recipes in total, the meals are made with organic ingredients, have plant-based proteins and are packed with a series of healthy vegetables to keep consumers feeling better about choosing a frozen meal.
The Lean Cuisine Origins frozen meals introduce vegan meal varieties for the first time or the brand and are sure to help drive interest amongst consumers who are looking for quick meals to enjoy when feeling strapped for time.
Organic Vegetable-Filled Frozen Meals
The Lean Cuisine Origins Meals Offer Tasty, Meatless Options
Trend Themes
1. Meatless Diets - Demand for meatless and plant-based food options is on the rise, creating opportunities for brands to create innovative product lineups like Lean Cuisine Origins.
2. Convenient Organic Meals - Consumers want healthy, organic options that are also convenient, prompting brands like Lean Cuisine to create organic and plant-based frozen meals.
3. Vegan Frozen Meals - As more consumers adopt vegan diets, there is a growing demand for meatless and vegan frozen meal options like those introduced by Lean Cuisine Origins.
Industry Implications
1. Frozen Food - The frozen food industry can capitalize on the trend towards meatless and organic diets by creating more options that are both healthy and convenient.
2. Food Delivery - As consumers seek out more organic and plant-based options, food delivery services can offer frozen meal options like Lean Cuisine Origins as a healthier alternative to traditional fast food.
3. Organic Food - The trend towards organic food is on the rise, creating opportunities for brands to innovate and create healthier options like Lean Cuisine Origins that cater to consumers' desire for convenient, healthy, and organic food options.