Lead the Species is the name of a new campaign from global smartphone brand OPPO that appeals to Millennials who are passionate about exploration, adventure and cutting-edge technology. In particular, the campaign highlights the OPPO Reno series and introduces a group of explorers leading the human race to new discoveries on the Red Planet. The campaign explores the possibilities for a new future and reflects the Middle East's own goals for space travel and colonies of the future.
The artful Lead the Species campaign features custom-made costumes, including avant-garde suits and couture outfits, that are paired with futuristic makeup looks and scenes on a rugged Martian landscape.
According to OPPO, "Our aim is to inspire Millennials to further explore themselves and to embrace their inner leader—much like we have done at OPPO."
Martian Smartphone Campaigns
OPPO's 'Lead the Species' Appeals to Adventurous Millennials
Trend Themes
1. Exploration Marketing - Developing marketing campaigns that appeal to Millennials' passions for exploration and adventure while promoting cutting-edge technology.
2. Futuristic Fashion - Creating custom-made costumes and avant-garde suits that incorporate futuristic design elements for marketing campaigns.
3. Space Travel Goals - Highlighting the aspirations of space travel and colonies of the future to resonate with target audiences.
Industry Implications
1. Smartphone Manufacturing - Opportunities to innovate and capture the adventurous Millennial market by developing smartphones with features tailored to exploration and adventure.
2. Fashion and Cosmetics - Collaborating with technology brands to create futuristic fashion and makeup looks for marketing campaigns that target Millennials passionate about exploration.
3. Space Technology - Exploring partnerships with smartphone brands to develop space-related technology for future space travel and colonization endeavors.