Luxury fragrance label by Ben Gorham, Byredo works in collaboration with French workwear imprint Le Laboureur on a new limited-edition Chore Jacket design. This marks the first time that the fragrance imprint is moving into the realm of workwear. The silhouette is made by hand at the Le Laboureur factor in Burgundy, France -- it is crafted to be a unisex design.
The Chore Jacket is constructed from a blend of natural linen and cotton materials to ensure breathability and comfort. This stems from the fine craftsmanship of Le Laboureur and the contemporary perspectives of Byredo. It has a black colorway design that is detailed with metallic buttons and boasts the B logo on the back and is designed with pre-washed fabric.
Limited Chore Jacket Designs
Byredo and Le Laboureur Join Forces on a Special Jacket
Trend Themes
1. Luxury Workwear Collaboration - The partnership between Byredo and Le Laboureur is a disruptive innovation opportunity in the luxury fashion market by combining traditional workwear with high-end fashion.
2. Limited Edition Collaborations - Limited editions have a perceived value, making the Byredo and Le Laboureur collaboration a disruptive innovation opportunity for luxury fashion brands to create rarity, exclusivity, and urgency to buy.
3. Sustainable Materials in Fashion - The use of natural linen and cotton materials in the Chore Jacket design is a disruptive innovation opportunity for luxury fashion brands to reduce their environmental impact and appeal to conscious consumers.
Industry Implications
1. Luxury Fashion - The limited chore jacket design and unique collaboration between Byredo and Le Laboureur creates new opportunities for the luxury fashion industry to explore different product categories and collaborations with traditional workwear brands.
2. Fragrance - The limited edition chore jacket collaboration between Byredo and Le Laboureur creates new opportunities for fragrance brands to collaborate and enter different markets.
3. Sustainable Fashion - The use of natural linen and cotton materials in the chore jacket design and the limited edition collaboration between Byredo and Le Laboureur creates new opportunities for sustainable fashion brands to develop and promote their products.