If you're looking for a Valentine's Day dessert that's a little more creative than a box of chocolates, you might want to consider grabbing a package of Costco's Le Chic Pâtissier Macarons.
The Le Chic Pâtissier Macarons are a creative take on a classic French cookies. Each box features 25 heart-shaped macaron cookies boasting a romantic Valentine's Day hue. There are two flavors in each box, so couples can enjoy strawberry-vanilla or raspberry-flavored macarons made "with only the finest ingredients." But perhaps the biggest selling point is the price, which is less than $13 for the whole box—a steal compared to similar heart-shaped cookies from high-end bakeries.
With consumers increasingly looking for Instagramable Valentine's Day gifts, these sweet, heart-shaped cookies are good for sharing and for the 'gram.
Heart-Shaped French Cookies
Costco's Le Chic Pâtissier Macarons Come in the Shape of Tiny Hearts
Trend Themes
1. Instagramable Valentine's Day Gifts - Creating visually appealing products that can be shared on social media platforms like Instagram provides an opportunity for businesses to attract customers.
2. Affordable High-end Desserts - Offering high-quality and visually pleasing desserts at an affordable price point allows businesses to tap into a market segment that values both taste and price.
3. Creative Variations of Classic Foods - Reinventing traditional food items, such as macarons, with unique shapes and flavors presents an opportunity for businesses to stand out in a competitive market.
Industry Implications
1. Bakery - Bakeries can explore developing innovative and visually appealing desserts, like heart-shaped macarons, to attract customers and increase revenue.
2. Food Retail - Food retailers can capitalize on the trend of Instagramable Valentine's Day gifts by offering a wide range of visually appealing products that customers can share on social media.
3. Food Manufacturing - Food manufacturing companies have an opportunity to create affordable high-end desserts and provide them to retailers, tapping into the growing demand for such products.