Lawnbright is a Boston-based subscription service that makes it easier than ever for homeowners to care for their lawns, ensuring their grass is full, healthy, and maintained with products that are safe and natural.
The team at Lawnbright was inspired to bring its subscription service to market when the pandemic forced them and many others to spend more time in their own backyards. When they wanted to improve their lawns, the only real option was to hire a company that would come to spray the space down with harsh chemicals. To provide a solution to this, Lawnbright launched its own range of products that the average consumer could use themselves—helping to save them money and ensure their backyard was safely maintained.
Before Lawnbright starts curating a custom kit to suit a buyer's lawn, it asses their needs through a simple quiz to ensure they get the products that are perfect for them.
Smart Lawn Care Subscriptions
Lawnbright Sends Users Custom Lawn Care Products Every Six Weeks
Trend Themes
1. Smart Lawn Care Subscriptions - Subscription-based custom lawn care products for homeowners.
2. Natural Lawn Care Products - Increasing demand for natural and safe alternatives to traditional lawn care products.
3. Personalization in Lawn Care - Customized lawn care solutions based on individual lawn needs and characteristics.
Industry Implications
1. Home and Garden - Disruptive innovation opportunity for companies to offer subscription-based lawn care products and services.
2. E-commerce - Opportunity to develop and market natural and safe lawn care products on online platforms.
3. Artificial Intelligence - AI-powered lawn care products that curate personalized solutions based on individual lawn characteristics and environmental factors.