Just when it seemed like every type of wing sauce or rub had been done before, Wing It On! shakes up the category with its new Lavaberry Pop Rocks Dry Rub.
Unlike the same-old chicken wing rubs used at other brands, the new Lavaberry Pop Rocks Dry Rub is guaranteed to rock your world. The new wings come in two mouthwatering versions – classic and boneless bites – and feature real watermelon and strawberry Pop Rocks incorporated into the dry rub, plus Wing It On!’s siracha dry rub. As Brand President of Wing It On! Matt Ensero explained in a press release, "Wing fans across the nation should be ready to have their palates rocked! We proudly sport our menu innovation... [And] with the sizzling Lavaberry Pop Rock Dry Rub making its debut, we're cranking up the excitement even further."
Popping Candy Wing Rubs
Wing It On! Has a New Lavaberry Pop Rocks Dry Rub
Trend Themes
1. Unique Wing Rubs - Wing It On! introduces a new Lavaberry Pop Rocks Dry Rub for their chicken wings, offering a unique twist on traditional wing rubs.
2. Incorporating Pop Rocks - The use of real watermelon and strawberry Pop Rocks as ingredients in Wing It On!'s dry rub is a novel approach to flavoring chicken wings.
3. Menu Innovation - Wing It On! is constantly pushing the boundaries of their menu, as seen by the introduction of the sizzling Lavaberry Pop Rock Dry Rub for their wings.
Industry Implications
1. Fast Casual Restaurants - Fast casual restaurants like Wing It On! can benefit from innovative wing rubs that differentiate them from traditional wing joints.
2. Food and Beverage Packaging - The incorporation of unique ingredients like Pop Rocks into dry rubs opens up opportunities for food and beverage packaging companies to create visually appealing and exciting product packaging.
3. Foodservice Industry - The introduction of the Lavaberry Pop Rocks Dry Rub by Wing It On! showcases how foodservice companies can leverage unique flavors to attract and engage customers.