Wine cellars aren't typically synonymous with impressive visual design, as the establishments tend to focus on the end product more heavily than the interior's aesthetic, but that's not the case at L’Astemia Pentita -- a newly updated facility that balances modern design to complement its wine.
The space features vivid hues with design cues that nod toward midcentury design. The cellar where the wine is kept in barrels features vibrant walls and a pink chair, making for the perfect space for guests to admire the process. In the wine tasting room, guests are met with cozy chairs, and a mural displaying a vintage advertisement from the brand. Even the wine bottles themselves are sculptural, creating an elevated and artistic wine tasting experience.
Design-Focused Italian Wineries
L’Astemia Pentita Features Vibrant colors and Sculptural Bottles
Trend Themes
1. Design-focused Wineries - Wineries are incorporating design elements into their spaces to create an elevated and artistic tasting experience.
2. Multi-sensory Branding - Wineries are using design and other sensory experiences to create a unique brand identity.
3. Artistic Product Design - Wineries are experimenting with sculptural bottle designs to create a distinctive product.
Industry Implications
1. Wine Production - Wineries can explore design-focused spaces and sculptural bottle designs to create unique and memorable products.
2. Hospitality - Hotels and restaurants can incorporate multi-sensory branding, including design elements, to create memorable experiences for their guests.
3. Retail - Wine retailers can differentiate themselves by carrying products with artistic and unique bottle designs.