The 'Last 55' campaign by WWF New Zealand helps to put the declining number of Maui's dolphins into perspective, using your own Facebook friends.
There are only 55 Maui's dolphins left in the world and it's hard to get a grasp on just how shockingly small this number is. To give a better representation of the number 55 is, WWF's Last 55 experience on Facebook shows what happens when your Facebook friends are wiped out like these dolphins.
For some, it's easy to accumulate hundreds or thousands of friends on Facebook, but with authorization, the experience simulates whittling down your Facebook friends down to a measly 55 people. Of course, your friends aren't removed forever, but the same can't be promised for Maui's dolphins. With the campaign, WWF is hoping to encourage people to petition political leaders in New Zealand to make a change.
Disappearing Friend Campaigns
WWF's Last 55 on Facebook Simulates the Decline in Maui's Dolphins
Trend Themes
1. Social Media Awareness Campaigns - Opportunity to create similar digital awareness campaigns that use social media to bring attention to important issues.
2. Interactive Simulations - Creating interactive simulations and experiences that help give people a better understanding of important issues and causes.
3. Personalized Activism - The potential to create personalized activism experiences that use people's social networks to inspire them to take action.
Industry Implications
1. Non-profit - Non-profits can explore creating interactive digital experiences and simulations that help raise awareness and encourage people to take action.
2. Social Media - Social media platforms can create tools and features that allow users to participate in similar awareness-raising campaigns and support important causes.
3. Digital Marketing - Digital marketers can explore creating custom digital experiences that engage users and help bring attention to important issues and causes.