'Lasso Motel Whiskey' is a tribute to the American West, inspired by the historic Belmont Hotel in Dallas, a now-closed landmark—once a vibrant gathering place with scenic views. As a result, the nostalgia and history associated with the Belmont played a significant role in shaping the character of Lasso Motel Whiskey.
As a recent addition to Dynasty's portfolio, Lasso Motel Whiskey features a variety of unique cask finishes. Each expression is bottled at "50% alc/vol (100 proof) and comes in a 750ml bottle." The available cask finishes include 'Le Stave,' 'Sherry, Rose,' 'Port,' 'Tokaji,' 'Naranja,' 'Cognac,' 'Mizunara,' and 'Amburana.'
In addition, Lasso Motel Whiskey offers a selection of aged expressions, including 'Four-Year Kentucky Straight Whiskey,' 'Eight-Year Kentucky Straight Whiskey,' 'Ten-Year Single Barrel Rye,' and 'Eighteen-Year American Straight Whiskey.' The "Four-Year and Eight-Year whiskies are bottled at 50% alc/vol (100 proof), while the 10-Year expression is cask strength, and the 18-Year whiskey has an alcohol content of 121 proof."
Refined Hotel-Inspired Whiskies
Lasso Motel Whiskey Pays Homage to the American West
Trend Themes
1. Nostalgic Product Design - Brands are creating products that evoke historical and cultural nostalgia, such as Lasso Motel Whiskey's homage to the American West.
2. Varied Cask Finishes - Offering a wide array of cask finishes, like those present in Lasso Motel Whiskey, appeals to diverse consumer palates seeking unique tasting experiences.
3. High-proof Alcohol Offerings - The increasing market presence of high-proof alcohol variants, exemplified by Lasso Motel Whiskey's range, caters to enthusiasts seeking stronger and more intense flavors.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverages industry can innovate by crafting premium spirits with varied aging and finishing processes, as shown by Lasso Motel Whiskey.
2. Heritage Tourism - Heritage tourism can intersect with the spirits market by creating products inspired by historical landmarks, much like the tribute Lasso Motel Whiskey pays to the Belmont Hotel.
3. Luxury Goods - The luxury goods sector can leverage high-end, nostalgia-evoking items, such as Lasso Motel Whiskey, to attract consumers looking for premium and culturally rich products.