The Essence Makeup Lash Princess Mascara range has been expanded by the brand with new products formulated with the changing preferences of consumers in mind.
The line now includes a brown shade driven by the popularity of brown-coated lashes on social media, which comes with a conically shaped fiber brush that will provide added volume and length. This will give the effect of false lashes without having to deal with wearing and removing the beauty product. The brand is also launching the Lash Princess Primer that's formulated with a pastel green shade and comes with an elastomer brush to get get lashes ready for any look.
The new additions to the Essence Makeup Lash Princess Mascara range have been put through ophthalmology testing to ensure they're suited for use around the eyes.
Consumer-Driven Mascara Products
Essence Makeup Lash Princess Mascara Comes in Two New Options
Trend Themes
1. Brown-coated Lashes on Social Media - The popularity of brown-coated lashes on social media has driven the expansion of the Essence Makeup Lash Princess Mascara range to include a brown shade.
2. Conical Fiber Brush for Added Volume and Length - The Essence Makeup Lash Princess Mascara now offers a conically shaped fiber brush that provides added volume and length, giving the effect of false lashes.
3. Lash Preparation with Pastel Green Primer - Essence Makeup is launching the Lash Princess Primer, a pastel green primer formulated with an elastomer brush to get lashes ready for any look.
Industry Implications
1. Cosmetics - The expansion of the Essence Makeup Lash Princess Mascara range caters to the changing preferences of consumers.
2. Social Media - The popularity of brown-coated lashes on social media has driven the expansion of the mascara range to include a brown shade.
3. Eye Care - Essence Makeup ensures that the new additions to their Mascara range are ophthalmology tested, making them suitable for use around the eyes.