The Laredo Taco Co. Quesabirria is being added to the food menu at participating 7-Eleven locations to provide customers with the perfect option to try out this fall. The taco is crafted with a blend of shredded beef and cheese, and comes served inside a taco or even as a bowl alongside a consommé dipping sauce flavored with beef and spices that's perfect for elevating the taste profile. The taco comes as part of 7-Eleven's continued effort to build out its foodservice menu and provide customers with authentic fare that's convenient yet high-quality.
Senior Vice President of Restaurant Operations William Armstrong spoke on the Laredo Taco Co. Quesabirria saying, "Our customers love the flavor and authenticity of Laredo Taco Company, and these two new limited-time offerings are no different. Whether you prefer the cheesy goodness of the Quesabirria or sharing tamales with friends and family, we're proud to offer delicious options that bring people together over great food."
Authentic Birria-Style Tacos
The Laredo Taco Co. Quesabirria is Available at 7-Eleven
Trend Themes
1. Gourmet Convenience Food - As convenience stores enhance their food offerings with gourmet options like Quesabirria tacos, there is a shift towards higher quality, ready-to-eat meals.
2. Ethnic Cuisine Accessibility - The inclusion of authentic birria-style tacos in mainstream retail highlights a growing trend of making ethnic cuisines more accessible to the general public.
3. Diverse Culinary Experiences On-the-go - Expanding foodservice menus at convenience stores to include diverse options like Quesabirria showcases the trend of offering varied culinary experiences in quick, grab-and-go formats.
Industry Implications
1. Convenience Retail - Convenience retail sees a continued evolution as stores like 7-Eleven enhance their offerings with high-quality, authentic food choices.
2. Ethnic Food Market - The introduction of birria tacos at mainstream outlets marks growing opportunities for ethnic food producers and suppliers.
3. Fast Food Innovation - Incorporating gourmet and ethnic food items into fast food chains indicates a blurring line between fast food and high-quality cuisine.