With Valentine's Day just around the corner, General Mills has debuted two indulgent new offerings: Larabar Truffle Bars and new Nature Valley Crunchy Dipped Granola Squares.
A sweeter and richer take on your average protein bar, the new Larabar Truffle Bars each feature "7 whole food ingredients or less for a melt-in-your mouth bite." In total, there are three new Truffle Bars to try, including Chocolate Raspberry Truffle, Chocolate Peanut Caramel Truffle, and Double Chocolate Truffle.
On the other hand, the new Nature Valley Crunchy Dipped Granola Squares are a crunchier and slightly saltier option that features the sweet taste of granola, but with no artificial flavors, no artificial colors, and no high fructose corn syrup. These new Crunchy Dipped Granola Squares come in three flavors, including Chocolate, Peanut Butter Chocolate, and Salted Caramel.
Truffle-Inspired Protein Bars
The New Larabar Truffle Bars Feature the Taste of Chocolate Truffles
Trend Themes
1. Indulgent Protein Bars - New protein bars that offer sweeter and richer taste experience with fewer ingredients present an opportunity for disrupting the fitness and nutrition industry.
2. Truffle-flavored Snacks - The trend towards truffle flavoring of snacks presents an opportunity to disrupt the food, snack, and confectionery industry with rich and unique flavor combinations.
3. Healthier Indulgent Snacks - The trend of creating indulgent snacks with fewer artificial flavors, colors, and high fructose corn syrup provides an opportunity to disrupt the snack and confectionery industry with healthier yet indulgent alternatives.
Industry Implications
1. Fitness and Nutrition - New protein bars that offer an indulgent taste but are healthier present an opportunity to disrupt the fitness and nutrition industry with better-tasting alternatives.
2. Food and Snack - The trend towards truffle flavoring of snacks presents an opportunity to disrupt the food, snack, and confectionery industry with unique and innovative flavor combinations.
3. Health and Wellness - The trend to incorporate better ingredients into indulgent snacks presents an opportunity to disrupt the snack and confectionery industry by offering healthier yet equally delicious alternatives.