Lapp & Fao have come up with a chocolate line that's designed in the form of a postcard. Studio Chapeaux is responsible for this overall look, which works well with the product.
According to Package Inspiration, "Lapp & Fao Chocolate Postcards are an ode to high quality, attention to detail and the love for adventures." This is clear by the detailing on the front and the message put here, which reads: "sent home with love." A clever way to approach branding for a chocolate bar, Studio Chapeaux did a great job getting across a sense of adventure when one opens up the treat, which is not an easy feat considering the product is a piece of chocolate.
Postcard Chocolate Branding
Lapp & Fao Send Out Greetings for Those with a Sweet Tooth
Trend Themes
1. Postcard Chocolate Branding - Disruptive innovation opportunity: Explore creative ways to combine branding and product design to create unique and memorable experiences for consumers.
Industry Implications
1. Food Packaging - Disruptive innovation opportunity: Develop innovative packaging solutions that enhance product appeal and create a lasting impression on consumers.
2. Gift and Greeting Cards - Disruptive innovation opportunity: Integrate edible elements into traditional greeting cards to offer unique and personalized gifting experiences.
3. E-commerce - Disruptive innovation opportunity: Create digital platforms that allow customers to customize and send edible postcards as gifts, tapping into the growing trend of online gifting.