Nike introduces a new iteration of the Air Force 1 sneaker model made in collaboration with Serena Williams to continue growing her footwear line -- this time around, the duo launched a new Lapis colorway design. The signature shoe is made from premium leather materials and boasts a debossed look all throughout with tonal floral patterns that wrap around the heels, the throat, and the side panel.
The lateral side of the shoe is marked with a double-stacked Swoosh emblem embroidered on top to continue with the same aesthetics. To add some more contrast, the sneaker is also detailed with zippers before being rounded out by the tongue tabs that are marked with the '10 4 02' logo.
Athlete-Collaborative Leather Sneakers
The Air Force 1 Gets a New Celebratory Lapis Colorway
Trend Themes
1. Collaborative Sneaker Designs - More collaborations between well-known sneaker brands and athletes signify the ongoing trend of engaging with celebrity endorsers to produce mostly limited edition, lucrative and highly-popularized products.
2. Premium Leather Sneakers - Sneaker brands and designers are experimenting with new and higher-quality materials to keep up with the rising demand for sustainability and durability.
3. Luxury Sneaker Collectibles - Sneaker collecting is becoming more mainstream, with people willing to spend big bucks on limited edition, designer-made sneaker releases, creating a promising market for industry insiders to tap into.
Industry Implications
1. Athletic Shoe Manufacturing - Companies can appeal to sneaker enthusiasts by collaborating with famous athletes on unique, limited edition designs that are marketed through social media and exclusive events, generating hype and increasing sales.
2. Fashion and Apparel Design - There is a growing demand for unique and upscale streetwear, which means fashion designers can incorporate premium materials, edgy designs and collaborations with high-profile personalities to push boundaries in the industry and gain a competitive edge.
3. Luxury Collectibles Retail - Entrepreneurs can enter the highly-lucrative sneaker trading market, opening specialized shops, offering rare releases and bespoke designs, and verified authenticity certificates to cater to sneakerheads around the world.