Pickle-flavored fare is continuing to maintain its popularity with a variety of consumers, which is seeing brands respond with products like the Lantana Dill Pickle Hummus.
The new hummus is expected to be right at home within the brand's existing range, which includes such flavors as Carrot Sriracha, Black bean, Dark Chocolate, Avocado and Edamame. Arriving in the deli section at grocers in the US, the hummus is made with a garbanzo bean recipe infused with the signature tangy flavor of vinegar along with notes of dill. The hummus is finished with pieces of dill pickles to further elevate the flavor experience.
President of US Business Maggie Carey commented on the Lantana Dill Pickle Hummus saying, "At Lantana, we’re always striving to deliver new and unique flavors for our customers, as well as an unmatched fresh taste and texture that the big hummus brands aren’t able to replicate. Our new hummus offerings were inspired by trending and traditional foods and flavors, and we expect them to expand consumers’ expectation of what hummus can be."
Tangy Pickle-Flavored Hummuses
Lantana Dill Pickle Hummus Has a Savory Flavor Profile
Trend Themes
1. Pickle-flavored Fare - The continued popularity of pickle-flavored fare is inspiring brands to develop new products infused with tangy flavors and innovative combinations.
2. Expanding Hummus Flavors - The introduction of Lantana Dill Pickle Hummus highlights the trend of expanding the flavor profiles of traditional products like hummus, enticing consumers with unique and unconventional options.
3. Innovative Deli Offerings - The launch of Lantana Dill Pickle Hummus in the deli section showcases the innovation happening in the deli industry, where brands are experimenting with different flavors and ingredients to offer customers new taste experiences.
Industry Implications
1. Food & Beverage Industry - The food and beverage industry can take advantage of the ongoing popularity of pickle-flavored fare by developing and launching innovative products that cater to consumers' increasing demand for tangy flavors.
2. Snack Food Industry - The snack food industry has an opportunity to tap into the expanding flavor profiles of traditional products like hummus by creating unique and savory snack options that appeal to consumers looking for unconventional flavors.
3. Deli Market - The deli market can leverage the trend of innovative offerings by introducing new and exciting products, such as the Lantana Dill Pickle Hummus, to attract customers seeking fresh taste experiences and novel flavor combinations.