The realities of the COVID-19 pandemic has left many students with postponed courses and as a result, the language learning app Babbel is all students free access to its platform for one month. The brand hopes this will help students use their time at home productively and maintain cognitive activity.
Elisa Menozzi, Head of Northern and English-Speaking Markets at Babbel, comments: "As schools in Canada close, we want to help people who might now have their studies disrupted and find themselves with lots of time on their hands. As this global pandemic affects all corners of the earth, we are reminded more of what unites than divides us. Language is a connector, and so we are proud to be sharing the opportunity to learn with Canadian students of all ages."
To be eligible for the free one-month access, students must enter a valid school email address for a coupon code. For non-students looking to make use of these services, Babbel is also offering a free seven-day trial for all new subscriptions through the Apple and Android app stores.
Free Language Learning Apps
Babbel is Offering Free Access to Its App for Students Amid COVID-19
Trend Themes
1. Remote Learning - The COVID-19 pandemic has accelerated the need for remote learning solutions, creating opportunities for innovative language learning platforms.
2. Digital Education - The offering of free access to language learning apps highlights the growing trend of digital education and the potential for disruption in traditional classroom settings.
3. Continued Cognitive Development - Language learning apps aim to help students utilize their time at home effectively and ensure continued cognitive development, triggering the need for personalized and adaptive learning solutions.
Industry Implications
1. Edtech - The edtech industry can leverage the increased demand for remote language learning solutions and develop innovative platforms that cater to students' changing needs.
2. Mobile App Development - Mobile app developers have the opportunity to create user-friendly language learning apps that offer personalized and engaging experiences to students of all ages.
3. E-learning Platforms - E-learning platforms can tap into the trend of digital education and provide comprehensive language learning courses and resources for students and learners worldwide.