Langers Craft Cola is being added to the brand's existing lineup of fruit-based juices that are perfect for consumers to try out when on the hunt for a modernized take on a classic refreshment. The cola comes in two options including the original Cola and Cola Zero, which are both characterized by their free-from recipes that have no aspartame, phosphoric acid or high fructose corn syrup in the mix. The original Cola features real cane sugar the sweetener with natural caffeine derived from tea, while the Cola Zero is sweetened with stevia leaf extract.
Langers Craft Cola is packaged in aluminum cans that are BPA-free and fully recyclable, while the soda itself is also vegan-friendly and gluten-free.
Free-From Craft Colas
Langers Craft Cola Comes as the Brand's Foray Beyond Fruit Juices
Trend Themes
1. Clean-label Beverages - Consumers are increasingly seeking out beverages with recognizable, natural ingredients that offer a healthier alternative to conventional sodas.
2. Eco-conscious Packaging - The shift towards environmentally friendly packaging materials is gaining momentum as brands strive to reduce their carbon footprint and appeal to eco-aware customers.
3. Alternative Sweeteners - The use of natural sweeteners like cane sugar and stevia is rising in popularity as consumers move away from artificial additives and high-fructose corn syrup.
Industry Implications
1. Non-alcoholic Beverage Industry - The introduction of free-from craft colas represents a significant innovation within the non-alcoholic beverage sector, catering to health-conscious consumers.
2. Packaging Industry - There is a growing demand for BPA-free and recyclable packaging solutions, reflecting the industry's shift towards sustainability.
3. Health and Wellness Industry - Products free from additives like aspartame and featuring natural sweeteners align closely with the consumers’ enduring preference for health-centric options.