For its latest ad campaign, The Land of Nod snapped up one of the many things that's both cute and viral on the Internet. People can't resist clicking on pictures of dogs and kids, as proven by Jessica Shyba of the Momma's Gone City blog when she began regularly posting #TheoAndBeau snapshots to Instagram—her following went way, way up.
A lot of the time, content that goes viral online is funny, silly or cute, but it isn't necessarily commercial. However, having an adorable image of a sleepy Theo and Beau star front and center on The Land of Nod's May catalog was a win-win situation for the brand and blogger.
Beyond this, The Land of Nod is working with Shyba on a bedroom makeover for her kids.
Social Media-Sourced Ads
The Land of Nod's May Cover Stars the Adorable and Viral Theo and Beau
Trend Themes
1. Social Media-sourced Ads - The trend of using viral social media content in advertising campaigns creates opportunities for brands to leverage high engagement and reach through relatable and shareable content.
Industry Implications
1. Retail - Retail companies can capitalize on the trend of social media-sourced ads to create authentic and compelling visual campaigns that resonate with their target audience.
2. Marketing - The marketing industry can explore the use of social media-sourced ads as a cost-effective strategy to drive brand awareness and increase customer engagement.
3. Photography - The photography industry can benefit from the trend of social media-sourced ads by partnering with brands to create captivating visual content that stands out in a crowded market.