Nike introduces a new Lakers colorway palette that is seen detailing the Air Jordan 1 Mid sneaker model this time around. The brand often celebrates the NBA teams and with a few months left before the new season is set to begin, the brand launches a new look for fans.
The upper is made from standard leather materials for a premium touch and boasts white as the base hue. This makes up the midfoot panel section and follows through to the Wings logo as well. Touches of gold are then applied to the shoe for contrast and can be seen by the Jumpman logo on the tongue, the Swoosh motifs, the toe box, and the base of the collar before purple rounds out the look.
Basketball Team-Themed Mid Sneakers
The Air Jordan 1 Mid Gets a New Lakers Colorway Palette
Trend Themes
1. Team-themed Sneakers - Opportunity for sneaker brands to expand their target market by incorporating team-themed designs for other sports such as football, baseball, and hockey.
2. Customizable Sports Apparel - Trend towards customizable sports apparel that allows fans to personalize their team-themed clothing before purchasing.
3. Athlete-inspired Sneakers - Growing trend of sneaker models inspired by the colorways and designs of popular athletes in various sports, such as LeBron James and Cristiano Ronaldo.
Industry Implications
1. Sportswear - Opportunity for sportswear brands to collaborate with popular sports teams to design and market team-themed sneakers and apparel.
2. Athletic Footwear - Opportunity for athletic footwear brands to expand their product lines with athlete-inspired sneaker models beyond basketball players.
3. Fan Merchandise - Opportunity for fan merchandise companies to offer customizable sports apparel with team-themed designs for various sports leagues beyond the NBA.